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Reputation Analytics: Public Opinion for Companies

Reputation Analytics: Public Opinion for Companies

2 in stock

Firm sale: non returnable item

SKU 9780226029627 Categories Business & Management, Products

A scientific approach to corporate reputation from the field’s leading scholar. Public opinion is a core factor of any organization’s success—and sometimes its failings. Whether through crisis, mismanagement, or sudden shifts in public sensibility, an organization can run afoul in the span ...

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Description

Product ID:	9780226029627
Product Form:	Hardback
Country of Manufacture:	GB
Title:	Reputation Analytics
Subtitle:	Public Opinion for Companies
Authors:	Author: Daniel Diermeier
Page Count:	496
Subjects:	Public opinion and polls, Public opinion & polls, Public relations, Public relations
Description:	A scientific approach to corporate reputation from the field’s leading scholar. Public opinion is a core factor of any organization’s success—and sometimes its failings. Whether through crisis, mismanagement, or sudden shifts in public sensibility, an organization can run afoul in the span of a Tweet. In Reputation Analytics, Daniel Diermeier offers the first rigorous analytical framework for understanding and managing corporate reputation and public perception. Drawing on his expertise as a political scientist and management scholar, Diermeier incorporates lessons from game theory, psychology, and text analytics to create a methodology that has immediate application in both scholarship and practice. A milestone work from one of social science’s most eminent scholars, Reputation Analytics unveils an advanced understanding of an elusive topic, resulting in an essential guide for academics and readers across industries.
Imprint Name:	University of Chicago Press
Publisher Name:	The University of Chicago Press
Country of Publication:	GB
Publishing Date:	2023-03-30

Additional information

Weight	874 g
Dimensions	164 × 237 × 40 mm

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