Description
| Product ID: | 9780195593921 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | AU |
| Title: | The Advertising Effect: How to Change Behaviour |
| Authors: | Author: Adam Ferrier |
| Page Count: | 240 |
| Subjects: | Advertising, Advertising |
| Description: | Select Guide Rating The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it. Want to know how to influence other people''s behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider''s guide, to the ultimate behaviour change industry - advertising. |
| Imprint Name: | OUP Australia and New Zealand |
| Publisher Name: | Oxford University Press Australia |
| Country of Publication: | GB |
| Publishing Date: | 2014-05-28 |
