Description
Product ID: | 9780190330026 |
Product Form: | Hardback |
Country of Manufacture: | CN |
Title: | How Brands Grow 2 Revised Edition |
Subtitle: | Including Emerging Markets, Services, Durables, B2B and Luxury Brands |
Authors: | Author: Bryon Sharp, Jenni Romaniuk |
Page Count: | 256 |
Subjects: | Sales and marketing management, Sales & marketing management, Sales and marketing, Public relations, Sales & marketing, Public relations |
Description: | How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'. This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, ''Getting Down to Business-to-Business Markets''. |
Imprint Name: | OUP Australia and New Zealand |
Publisher Name: | Oxford University Press Australia |
Country of Publication: | GB |
Publishing Date: | 2021-09-20 |