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      The Brussels Effect: How the European Union Rules the World

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      Firm sale: non returnable item
      SKU 9780190088583 Categories ,
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      The Brussels Effect offers a novel account of the EU by challenging the view that it is a declining world power. Anu Bradford explains how the EU exerts global influence through its ability to unilaterally regulate the global marketplace without the need to engage in neither i...

      £36.99

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      Description

      Product ID:9780190088583
      Product Form:Hardback
      Country of Manufacture:US
      Title:The Brussels Effect
      Subtitle:How the European Union Rules the World
      Authors:Author: Anu Bradford
      Page Count:424
      Subjects:International institutions, EU & European institutions, Political economy, Comparative law, International law, Constitutional and administrative law: general, Political economy, Comparative law, International law, Constitutional & administrative law, EU (European Union)
      Description:Select Guide Rating
      The Brussels Effect offers a novel account of the EU by challenging the view that it is a declining world power. Anu Bradford explains how the EU exerts global influence through its ability to unilaterally regulate the global marketplace without the need to engage in neither international cooperation nor coercion.
      For many observers, the European Union is mired in a deep crisis. Between sluggish growth; political turmoil following a decade of austerity politics; Brexit; and the rise of Asian influence, the EU is seen as a declining power on the world stage.Columbia Law professor Anu Bradford argues the opposite in her important new book The Brussels Effect: the EU remains an influential superpower that shapes the world in its image. By promulgating regulations that shape the international business environment, elevating standards worldwide, and leading to a notable Europeanization of many important aspects of global commerce, the EU has managed to shape policy in areas such as data privacy, consumer health and safety, environmental protection, antitrust, and online hate speech. And in contrast to how superpowers wield their global influence, the Brussels Effect - a phrase first coined by Bradford in 2012- absolves the EU from playing a direct role in imposing standards, as market forces alone are often sufficient as multinational companies voluntarily extend the EU rule to govern their global operations. The Brussels Effect shows how the EU has acquired such power, why multinational companies use EU standards as global standards, and why the EU''s role as the world''s regulator is likely to outlive its gradual economic decline, extending the EU''s influence long into the future.
      Imprint Name:Oxford University Press Inc
      Publisher Name:Oxford University Press Inc
      Country of Publication:GB
      Publishing Date:2020-03-27

      Additional information

      Weight722 g
      Dimensions165 × 243 × 34 mm