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The Creative Economy: How People Make Money from Ideas

The Creative Economy: How People Make Money from Ideas

10 in stock

Firm sale: non returnable item

SKU 9780141977034 Categories Business & Management, Products

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Creativity is the fastest growing business in the world. Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? This book shows what creativity is, how it thrives and ...

£10.99

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Description

Product ID:	9780141977034
Product Form:	Paperback / softback
Country of Manufacture:	GB
Title:	The Creative Economy
Subtitle:	How People Make Money from Ideas
Authors:	Author: John Howkins
Page Count:	304
Subjects:	Business strategy, Business strategy, Media, entertainment, information and communication industries, Media, information & communication industries
Description:	Select Guide Rating Creativity is the fastest growing business in the world. Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? This book shows what creativity is, how it thrives and how it is changing in the digital age. Creativity is the fastest growing business in the world. Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include: Invent yourself. Be unique. Own your ideas. Understand copyright, patents and IP laws. Treat the virtual as real, and vice versa. Learn endlessly: borrow, reinvent and recycle. Know when to break the rules. Whether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay.
Imprint Name:	Penguin Books Ltd
Publisher Name:	Penguin Books Ltd
Country of Publication:	GB
Publishing Date:	2013-11-07

Additional information

Weight	232 g
Dimensions	198 × 128 × 18 mm

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