Description
Product ID: | 9780141016405 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Purple Cow |
Subtitle: | Transform Your Business by Being Remarkable |
Authors: | Author: Seth Godin |
Page Count: | 160 |
Subjects: | Management and management techniques, Management & management techniques |
Description: | Select Guide Rating Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. You''re either a Purple Cow or you''re not. You''re either remarkable or invisible. Make your choice. |
Imprint Name: | Penguin Books Ltd |
Publisher Name: | Penguin Books Ltd |
Country of Publication: | GB |
Publishing Date: | 2005-01-27 |