Description
| Product ID: | 9780091894795 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Lend Me Your Ears |
| Subtitle: | All you need to know about making speeches and presentations |
| Authors: | Author: Max Atkinson |
| Page Count: | 384 |
| Subjects: | Business communication and presentation, Business communication & presentation, Self-help, personal development and practical advice, Self-help & personal development |
| Description: | Select Guide Rating Using extensive research based on empirical evidence, this title provides the reader with practical and simple guidelines, exercises and tips to improve performance, including: advice on the use of classical rhetoric; how to write a speech when in a rush; the myths surrounding visual aids; the use of body language; and more. The past twenty years has seen the emergence of an industry standard model of presentation - the slide show. Yet research has shown that audiences are deeply dissatisfied with this mode of public speaking. In Lend Me Your Ears, Max Atkinson - a highly experienced speaker and trainer, having been involved in speech writing for business, politics and the arts for 30 years - uses the findings of recent scientific research combined with the rules of classical rhetoric to highlight the secrets of successful persuasion. Using extensive research based on empirical evidence, Max has developed a new and provocative way of looking at speech making, providing the reader with practical and simple guidelines, exercises and tips to improve performance, including:--advice on the use of classical rhetoric--how to write a speech when in a rush--the myths surrounding visual aids --the use of body language. And much more! |
| Imprint Name: | Vermilion |
| Publisher Name: | Ebury Publishing |
| Country of Publication: | GB |
| Publishing Date: | 2004-09-02 |
