Description
| Product ID: | 9780071823937 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | US |
| Title: | The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand |
| Authors: | Author: Ekaterina Walter, Jessica Gioglio |
| Page Count: | 240 |
| Subjects: | Sales and marketing, Sales & marketing |
| Description: | Select Guide Rating Shows you how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. This book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes. Attention is the new commodity. Visual Storytelling is the new currency.
Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes. “This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!” “A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.” “The Power of Visual Storytelling is the new marketing bible!” “If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million.” |
| Imprint Name: | McGraw-Hill Professional |
| Publisher Name: | McGraw-Hill Education - Europe |
| Country of Publication: | GB |
| Publishing Date: | 2014-03-16 |
