Description
Product ID: | 9780071373586 |
Product Form: | Paperback / softback |
Country of Manufacture: | US |
Title: | Positioning: The Battle for Your Mind |
Authors: | Author: Al Ries, Jack Trout |
Page Count: | 224 |
Subjects: | Business strategy, Business strategy, Business communication and presentation, Advertising, Business communication & presentation, Advertising |
Description: | Select Guide Rating Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer''s mind-one that reflects a company''s own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
Positioning also shows you how to:
Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today. |
Imprint Name: | McGraw-Hill Professional |
Publisher Name: | McGraw-Hill Education - Europe |
Country of Publication: | GB |
Publishing Date: | 2001-01-16 |