Description
| Product ID: | 9780008303631 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Blitzscaling |
| Subtitle: | The Lightning-Fast Path to Building Massively Valuable Companies |
| Authors: | Author: Chris Yeh, Reid Hoffman |
| Page Count: | 288 |
| Subjects: | Business innovation, Business innovation, Entrepreneurship / Start-ups, Entrepreneurship |
| Description: | Select Guide Rating Foreword by Bill Gates From the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have guide for budding entrepreneurs everywhere. Foreword by Bill GatesFrom the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have guide for budding entrepreneurs everywhere.Silicon Valley is renowned for its striking number of businesses which have grown from garage start-ups into global giants; Apple, Cisco, Google, HP and Intel to name a few. But what is the secret to their outstanding success? Hoffman and Yeh explain that it’s simple: they’ve learnt how to blitzscale.Featuring case studies from numerous prominent tech businesses such as AirBnB and WeChat, this book offers a specific set of practices for catalysing and managing dizzying growth in bourgeoning start-ups. Prioritising speed over efficiency in an environment of uncertainty, Blitzscaling illustrates how businesses can accelerate to the stage in a company’s life cycle where the most value is generated. Using the framework provided by Hoffman and Yeh, readers will learn how to design business models which simultaneously support growth at a furious pace and capture the market, as well as how to navigate the necessary shifts in strategy needed at each level of scale. |
| Imprint Name: | HarperCollins |
| Publisher Name: | HarperCollins Publishers |
| Country of Publication: | GB |
| Publishing Date: | 2018-10-18 |
