Description
Product ID: | 9789063696115 |
Product Form: | Paperback / softback |
Country of Manufacture: | TR |
Title: | Influence |
Subtitle: | Powerful Communications, Positive Change |
Authors: | Author: Adam Stones |
Page Count: | 224 |
Subjects: | Media studies: advertising and society, Advertising & society, Advice on careers and achieving success, Advice on careers & achieving success |
Description: | When you want to change the world, how do you get the world on board?This is the communications playbook changemakers, entrepreneurs and aspiring leaders everywhere have been waiting for. It uniquely guides you through the Five Traits of Influence, step by step. You'll activate your purpose, identify your audiences, build your brand, construct your plan and master core skills. These essential skills cover changing behaviour, body language, persuasive conversations, creating killer content, storytelling, writing craft, media relations and TED-standard public speaking. Inside, you'll find expert insights, practical tools and handy quick-reference summaries. Accompanying all this is your personal Influence Canvas, where you'll plan your leadership path. This book unlocks the tools previously only accessible to those employing PR and media agencies and development coaches. Learn their secrets and use them for yourself. Whether it's for personal growth or you want to build up a business or movement, Influence will become your go-to coach for leading positive change through powerful communications. When you want to change the world, how do you get the world on board? |
Imprint Name: | BIS Publishers B.V. |
Publisher Name: | BIS Publishers B.V. |
Country of Publication: | GB |
Publishing Date: | 2021-06-17 |