Description
| Product ID: | 9783319668321 |
| Product Form: | Hardback |
| Country of Manufacture: | CH |
| Title: | Leading Pharmaceutical Innovation |
| Subtitle: | How to Win the Life Science Race |
| Authors: | Author: Alexander Schuhmacher, Oliver Gassmann, Max von Zedtwitz, Gerrit Reepmeyer |
| Page Count: | 179 |
| Subjects: | Research and development management, Research & development management, Manufacturing industries, Pharmaceutical chemistry and technology, Pharmaceutical industries, Pharmaceutical technology |
| Description: | This book investigates and highlights the most critical challenges the pharmaceutical industry faces in an increasingly competitive environment of inflationary R&D investments and tightening cost control pressures. Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D. |
| Imprint Name: | Springer International Publishing AG |
| Publisher Name: | Springer International Publishing AG |
| Country of Publication: | GB |
| Publishing Date: | 2018-05-24 |
