Description
| Product ID: | 9783319446981 |
| Product Form: | Hardback |
| Country of Manufacture: | CH |
| Series: | CSR, Sustainability, Ethics & Governance |
| Title: | Handbook of Integrated CSR Communication |
| Authors: | Author: Barbara Mueller, Sandra Diehl, Ralf Terlutter, Matthias Karmasin, Franzisca Weder |
| Page Count: | 501 |
| Subjects: | Media studies, Media studies, Business ethics and social responsibility, Business communication and presentation, Corporate governance: role and responsibilities of boards and directors, Business ethics & social responsibility, Business communication & presentation, Corporate governance |
| Description: | Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication. |
| Imprint Name: | Springer International Publishing AG |
| Publisher Name: | Springer International Publishing AG |
| Country of Publication: | GB |
| Publishing Date: | 2017-01-06 |
