Description
| Product ID: | 9783319042077 |
| Product Form: | Hardback |
| Country of Manufacture: | CH |
| Series: | Management for Professionals |
| Title: | The Google Model |
| Subtitle: | Managing Continuous Innovation in a Rapidly Changing World |
| Authors: | Author: Annika Steiber |
| Page Count: | 125 |
| Subjects: | Business innovation, Business innovation |
| Description: | Select Guide Rating This book shows how companies like Google have reinvented the common practice in management in order to continuously innovate in fast changing industries. This book shows how companies like Google have reinvented the common practice in management in order to continuously innovate in fast changing industries. With the ever-increasing pace of change, reinventing existing management principles could become a necessity and prove crucial in the long-term competitiveness of many companies. The book presents a unique synthesis of findings from leading research on long-term competitiveness in fast changing industries. The core of the study comprises an exclusive 1-year in-depth research study on the drivers of innovation at Google and includes examples on how Google has translated the reinvented management principles into practice. The book also offers key action-points to help practitioners in reinventing their own management models for continuous innovation. |
| Imprint Name: | Springer International Publishing AG |
| Publisher Name: | Springer International Publishing AG |
| Country of Publication: | GB |
| Publishing Date: | 2014-04-29 |
