Description
| Product ID: | 9783110762419 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Title: | Digital Business Models |
| Subtitle: | The New Value Creation and Capture Mechanisms of the 21st Century |
| Authors: | Author: Daniel Trabucchi, Sebastien Ronteau, Laurent Muzellec, Deepak Saxena |
| Page Count: | 195 |
| Subjects: | Business strategy, Business strategy |
| Description: | Select Guide Rating This book provides an overview of how digital players create, exchange and capture value thanks to digital technologies. It describes the key characteristics of various digital business models using different business archetypes. Each chapter is ill A business model basically describes the way a company makes money. Yet, often we use digital services for free (e.g. Facebook, Google or WhatsApp) or for what seems to be a relatively minor price (e.g. Blablacar, Airbnb, and Amazon). Digital business models are different to traditional business models. Digital Business Models explains the key challenges and characteristics of the various business models that are used by digital businesses. These companies can be a source of inspiration for traditional bricks-and-mortar companies that aim to go digital and/or revamp their traditional business model. Most businesses rely on some form of digital technology for their marketing communication, customer relationship management, supply chain or distribution, yet digital transformation entails a complete reassessment of the way value is created and captured. Digital Business Models details the successful customer acquisition tactics and the development of business ecosystems by digital players. Using the relevant academic and managerial body of knowledge, the authors define the concepts, describe the various ways digital businesses create and capture value and propose some useful tools for managers to analyse a situation, formulate or implement a strategy. Different digital business types are evaluated, such as multisided platforms, digital merchants, subscription-based model, freemium, social media and sharing economy. Each chapter is illustrated with several examples and the appendix comprises four full-length case studies. |
| Imprint Name: | De Gruyter |
| Publisher Name: | De Gruyter |
| Country of Publication: | GB |
| Publishing Date: | 2022-12-19 |
