Description
| Product ID: | 9783110738414 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Title: | Big Data |
| Subtitle: | A Road Map for Successful Digital Marketing |
| Authors: | Author: Amandeep Singh, Sandhir Sharma, Rohit Bansal |
| Page Count: | 254 |
| Subjects: | Sales and marketing, Sales & marketing |
| Description: | This book provides a roadmap for effective digital marketing by identifying consumer behavior pattern as well as ensuring better customer experience. Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management. As the marketing world moves into a data-focused future, the success of marketing efforts will be wholly based on attention to detail in data analysis and effectively acting on insights in order to implement changes that will deliver improved results. This book will help professionals succeed in their digital marketing efforts as well as provide food for thought for students and researchers in the fields of digital marketing, customer behavior and big data analytics. |
| Imprint Name: | De Gruyter |
| Publisher Name: | De Gruyter |
| Country of Publication: | GB |
| Publishing Date: | 2022-09-06 |
