Description
| Product ID: | 9783110718348 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Brand Fusion |
| Subtitle: | Purpose-driven brand strategy |
| Authors: | Author: Terry Smith, Tom Williams |
| Page Count: | 620 |
| Subjects: | Management: leadership and motivation, Management: leadership & motivation, Sales and marketing, Market research, Sales & marketing, Market research |
| Description: | Select Guide Rating Brand Fusion: Purpose-driven brand strategy explores how consumers, customers and wider society are demanding that companies develop brands that deliver profit with purpose. It fuses theory-practice-application to develop a unique approach with theo Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies - the development of brands that deliver profi t with purpose, are sustainable, and create mutually benefi cial meaning. It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning-from micro-brands to corporates; charities to technology companies; retirement villages to aspiring high-growth start-ups. Brand Fusion: Purpose-driven brand strategy is an in-depth analysis of the philosophy and practice behind creating a purposeful brand. |
| Imprint Name: | De Gruyter |
| Publisher Name: | De Gruyter |
| Country of Publication: | GB |
| Publishing Date: | 2022-07-05 |
