Description
| Product ID: | 9783110552294 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Series: | Handbooks of Communication Science |
| Title: | Public Relations |
| Authors: | Author: Chiara Valentini |
| Page Count: | 656 |
| Subjects: | Business communication and presentation, Business communication & presentation, Public relations, Public relations |
| Description: | Select Guide Rating This volume offers a compilation of key classical public relations theories and theories for public relations, as well as key models and concepts. These will be presented, explained and critically discussed to offer the reader an understanding of th What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field. |
| Imprint Name: | De Gruyter Mouton |
| Publisher Name: | De Gruyter |
| Country of Publication: | GB |
| Publishing Date: | 2021-02-08 |
