Description
| Product ID: | 9783030453008 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Series: | Palgrave Advances in Luxury |
| Title: | Rethinking Luxury Fashion |
| Subtitle: | The Role of Cultural Intelligence in Creative Strategy |
| Authors: | Author: Thomai Serdari |
| Page Count: | 191 |
| Subjects: | Business strategy, Business strategy, Sales and marketing, Industry and industrial studies, Sales & marketing, Industry & industrial studies |
| Description: | Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically, it studies the brands, their products and signature experiences as well as their relationship with the consumer in an attempt to define the greater powers that have pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the greater context of material culture while also elaborating on theoretical discussions. Bridging theory and practice, this book explores the relationship between creative strategy and cultural intelligence. |
| Imprint Name: | Springer Nature Switzerland AG |
| Publisher Name: | Springer Nature Switzerland AG |
| Country of Publication: | GB |
| Publishing Date: | 2020-09-02 |
