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The Story is Everything: Mastering Creative Communication for Business

The Story is Everything: Mastering Creative Communication for Business

2 in stock

Firm sale: non returnable item

SKU 9781913947941 Categories Business & Management, Products

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We all know that stories work. Great stories build rapport with clients and trust between colleagues. They attract investors, convince customers and make you and your business stand out in a world of boring presentations.
This book explores the tips and techniques to tra...

£14.99

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Description

Product ID:	9781913947941
Product Form:	Paperback / softback
Country of Manufacture:	CN
Title:	The Story is Everything
Subtitle:	Mastering Creative Communication for Business
Authors:	Author: Andreas Loizou
Page Count:	192
Subjects:	Business communication and presentation, Business communication & presentation
Description:	Select Guide Rating We all know that stories work. Great stories build rapport with clients and trust between colleagues. They attract investors, convince customers and make you and your business stand out in a world of boring presentations. This book explores the tips and techniques to transform you into a creative business storyteller. It teaches you the structure of stories and how to grab your audience''s attention by targeting their feelings, actions and beliefs. You''ll learn how the masters of influence--advertisers, psychologists, philosophers, film directors and novelists--appeal to our deepest emotions. From writing a persuasive pitch for a new product to turning dull data into exciting tales, this book will give you the tools to spread your message with style, originality and success.
Imprint Name:	Laurence King Publishing
Publisher Name:	Laurence King Publishing
Country of Publication:	GB
Publishing Date:	2022-04-14

Additional information

Weight	358 g
Dimensions	145 × 199 × 19 mm

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