Description
| Product ID: | 9781911671428 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Corporate Social Responsibility is Not Public Relations |
| Subtitle: | How to put CSR at the heart of your company and maximize the business benefits |
| Authors: | Author: Sangeeta Waldron |
| Page Count: | 224 |
| Subjects: | Business ethics and social responsibility, Business ethics & social responsibility, Business and the environment; ‘green’ approaches to business, Business & the environment, ‘Green’ approaches to business |
| Description: | Select Guide Rating Research shows that CSR improves long-term business performance. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. This book will define the real role of PR in CSR and what that relationship should be. |
| Imprint Name: | LID Publishing |
| Publisher Name: | LID Publishing |
| Country of Publication: | GB |
| Publishing Date: | 2021-02-18 |
