Description
| Product ID: | 9781911635482 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Series: | Advances in Tourism Marketing |
| Title: | Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations |
| Authors: | Author: Assistant Professor Ahmet Bulent, Ph.D Ozturk, Professor Murat, Ph.D Hancer |
| Page Count: | 256 |
| Subjects: | Sales and marketing, Sales & marketing, Hospitality, sports, leisure and tourism industries, Tourism industry |
| Description: | Select Guide Rating Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends. •Explores the most effective digital marketing strategies and campaigns•Investigates the current status of digital marketing and social media utilization by both travellers and service providers•Provides a view to the future of future digital marketing and social media research trendsDigital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.Part of the Advances in Tourism Marketing Series - a series of cutting-edge research-informed edited books that introduce the reader to a range of contemporary marketing phenomena in the domain of travel and tourism. Series editors: Alan Fyall, UCF, USA, Metin Kozak, Dokuz Eylul University, Turkey and Antónia Correia, Universidade do Algarve, Portugal. |
| Imprint Name: | Goodfellow Publishers Limited |
| Publisher Name: | Goodfellow Publishers Limited |
| Country of Publication: | GB |
| Publishing Date: | 2022-03-31 |
