Description
| Product ID: | 9781861523778 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | What Is Strategy and Does It Matter? |
| Authors: | Author: Richard Whittington |
| Page Count: | 168 |
| Subjects: | Business strategy, Business strategy |
| Description: | Select Guide Rating In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and ?ebusiness? sectors. In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and �ebusiness� sectors. |
| Imprint Name: | Cengage Learning EMEA |
| Publisher Name: | Cengage Learning EMEA |
| Country of Publication: | GB |
| Publishing Date: | 2000-12-21 |
