Description
| Product ID: | 9781856177733 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | From Brand Vision to Brand Evaluation |
| Authors: | Author: Leslie de Chernatony |
| Page Count: | 392 |
| Subjects: | Sales and marketing, Sales & marketing |
| Description: | Select Guide Rating Following on from the introductory textbook "Creating Powerful Brands", this title is illustrated with real examples of influential marketing campaigns. It takes students to the next level with the skills to develop and implement their own branding strategy. It can help managers develop successful brand strategies. Seeing the world''s biggest brands gain ground over the world''s markets, you can''t deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes highly illustrated with real examples of influential marketing campaigns. This is the book that will take students to the next level with the skills to develop and implement their own branding strategy. |
| Imprint Name: | Elsevier Science Ltd |
| Publisher Name: | Taylor & Francis Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2010-03-18 |
