Description
| Product ID: | 9781847943569 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Emotion by Design |
| Subtitle: | Creative Leadership Lessons from a Life at Nike |
| Authors: | Author: Greg Hoffman |
| Page Count: | 304 |
| Subjects: | Business strategy, Business strategy, Management: leadership and motivation, Sales and marketing, Advertising, Management: leadership & motivation, Sales & marketing, Advertising |
| Description: | Select Guide Rating 'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire How did Nike go from being a small sneaker brand to the world's most revered company? Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide? And what can any founder or marketer learn from them? Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design. 'Great story, amazing career, so inspirational . . . I couldn't put it down' Chris Evans'The ultimate playbook to unleash creativity in any team' Jake Humphrey, author of High Performance'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves' Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy'Brilliant . . . Hoffman draws on a lifetime of experience at Nike to reveal how any team can make brand connections stronger' Nir Eyal, author of Hooked'This book made me smile in my soul' Mary Portas'Remarkable . . . A distinctive framework that will help marketers and creatives connect with their audiences like never before' Jonah Berger, author of Contagious ''The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously'' Steven Bartlett, author of Happy Sexy Millionaire |
| Imprint Name: | Penguin (Cornerstone) |
| Publisher Name: | Cornerstone |
| Country of Publication: | GB |
| Publishing Date: | 2023-01-05 |
