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      Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry

      13 in stock

      Firm sale: non returnable item
      SKU 9781847941725 Categories ,
      Select Guide Rating
      Winner of the Canadian National Business Book Award 2016Shortlisted for the FT/McKinsey Business Book of the Year Award 2015In 2009, BlackBerry controlled half of the US smartphone market.

      Winner of the Canadian National Business Book Award 2016
      Shortlisted ...

      £15.99

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      Description

      Product ID:9781847941725
      Product Form:Paperback / softback
      Country of Manufacture:GB
      Title:Losing the Signal
      Subtitle:The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry
      Authors:Author: Jacquie McNish, Sean Silcoff
      Page Count:288
      Subjects:Economics, Economics, Business and Management, Business studies: general, Business & management, Business studies: general
      Description:Select Guide Rating
      Winner of the Canadian National Business Book Award 2016Shortlisted for the FT/McKinsey Business Book of the Year Award 2015In 2009, BlackBerry controlled half of the US smartphone market.

      Winner of the Canadian National Business Book Award 2016
      Shortlisted for the FT/McKinsey Business Book of the Year Award 2015

      In 2009, BlackBerry controlled half of the US smartphone market. Today that number is less than one per cent. What went so wrong?

      Losing the Signal is the riveting story of a company that toppled global giants before succumbing to the ruthlessly competitive forces of Silicon Valley. This is not a conventional tale of modern business failure by fraud and greed; instead, the rise and fall of BlackBerry reveals the dangerous speed at which innovators race along the information superhighway.

      With unprecedented access to key players, senior executives, directors, and competitors, Losing the Signal unveils the remarkable rise of a company that started above a bagel store in a small Canadian city and went on to control half of the US smartphone market. However, at the very moment BlackBerry was ranked the world’s fastest-growing company, internal feuds and chaotic growth crippled the company as it faced its gravest test: the entry of Apple and Google into the mobile phone market.

      Expertly told by acclaimed journalists Jacquie McNish and Sean Silcoff, this is an entertaining, whirlwind narrative that goes behind the scenes to reveal one of the most compelling business stories of the new century.


      Imprint Name:Random House Business Books
      Publisher Name:Cornerstone
      Country of Publication:GB
      Publishing Date:2015-11-05

      Additional information

      Weight356 g
      Dimensions155 × 234 × 24 mm