Description
Product ID: | 9781847940360 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | The Long Tail |
Subtitle: | How Endless Choice is Creating Unlimited Demand |
Authors: | Author: Chris Anderson |
Page Count: | 288 |
Subjects: | Consumerism, Consumerism, E-commerce: business aspects, Sales and marketing, E-commerce: business aspects, Sales & marketing |
Description: | Select Guide Rating Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? |
Imprint Name: | Random House Business Books |
Publisher Name: | Cornerstone |
Country of Publication: | GB |
Publishing Date: | 2009-07-02 |