Description
| Product ID: | 9781845418229 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Series: | Aspects of Tourism |
| Title: | Gamification for Tourism |
| Authors: | Author: Dimitrios Buhalis, Feifei Xu |
| Page Count: | 312 |
| Subjects: | Hospitality, sports, leisure and tourism industries, Tourism industry, Information technology: general topics, Information technology: general topics, Virtual reality, Information technology: general issues, Virtual reality |
| Description: | Select Guide Rating This book examines the cutting-edge concept of gamification in tourism. The chapters offer valuable insights and examples of best practice and address key issues of game mechanism and game design principles. This will be useful for students and researchers in tourism marketing, smart tourism and tourism futures, as well as industry practitioners. This book examines the cutting-edge concept of gamification in tourism. It provides a theoretical foundation for tourism gamification and discusses the concepts of gaming and gamification and their application in the tourism and hospitality industry. The chapters offer valuable insights by showcasing examples of best practice from different countries and addressing key issues of game mechanism and game design principles. They focus on areas such as game design elements, game player types and their motivation, location-based games, augmented reality and virtual reality games. The volume will be useful for students and researchers in tourism marketing, digital tourism, smart tourism and tourism futures. It also serves as a helpful tool for tourism industry practitioners looking to increase customer engagement, enhance loyalty and raise brand awareness. |
| Imprint Name: | Channel View Publications |
| Publisher Name: | Channel View Publications Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2021-05-10 |
