Description
| Product ID: | 9781632462046 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | The Edward Bernays Reader |
| Subtitle: | From Propaganda to the Engineering of Consent |
| Authors: | Author: Edward Bernays |
| Page Count: | 296 |
| Subjects: | Popular culture, Popular culture, Political control and freedoms, Behavioural economics, Public relations, Political control & freedoms, Behavioural economics, Public relations |
| Description: | Select Guide Rating Nicknamed ''the father of public relations,'' Edward Bernays (1891 1995) was a pioneer in the fields of propaganda and PR. This is the first comprehensive volume of the writings of this influential and controversial figure. In addition to featuring extended excerpts from Crystallizing Public Opinion and Propaganda, this book also includes the full text of Bernays'' classic 1947 essay, ''The Engineering of Consent.'' This book offers the most complete look to date at the work of a man considered the single most important influence on modern propaganda, public relations, and spin. |
| Imprint Name: | Ig Publishing |
| Publisher Name: | Ig Publishing |
| Country of Publication: | GB |
| Publishing Date: | 2022-02-03 |
