Description
| Product ID: | 9781529793963 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Series: | Social Science for Social Justice |
| Title: | Consuming Crisis |
| Subtitle: | Commodifying Care and COVID-19 |
| Authors: | Author: Francesca Sobande |
| Page Count: | 160 |
| Subjects: | Sociology and anthropology, Sociology & anthropology, Welfare and benefit systems, Public health and preventive medicine, Welfare & benefit systems, Public health & preventive medicine |
| Description: | Select Guide Rating This is an urgent project which uses the covid-19 pandemic as a case study to explore consumer culture, cultural citizenship and brand response. Consuming Crisis is a crucial account of how consumer culture capitalized on Coronavirus (COVID-19). Sobande explores how brands claim to care while they encourage people to ‘keep calm and consume’. This critical analysis of the power and politics of marketing examines an eclectic mix of campaigns, content, and experiences. Such work outlines the societal significance of fast-fashion adverts, banana bread’s pandemic ‘moment’, university social media strategies, and how digital technology mediates memories and work. Based on the belief that brands cannot be activists, Sobande creatively considers how brands construct care, camaraderie, culture, and so-called ‘normal’ life during times of crisis. Francesca Sobande is a Senior Lecturer in Digital Media Studies at Cardiff University |
| Imprint Name: | Sage Publications Ltd |
| Publisher Name: | Sage Publications Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2022-11-17 |
