Description
Product ID: | 9781529723090 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Consumer Activism |
Subtitle: | Promotional Culture and Resistance |
Authors: | Author: Eleftheria J Lekakis |
Page Count: | 256 |
Subjects: | Communication studies, Communication studies, Political campaigning and advertising, Sales and marketing, Political campaigning & advertising, Sales & marketing |
Description: | This book is a comprehensive exploration of the complexities and dilemmas of using the marketplace as an arena for politics. It goes beyond simply buying or boycotting to critically explore how individuals, collectives, corporations and governments do politics with and through consumption. "A crucial intervention to both critical studies of consumption and research into activism. It authoritatively explores the complex and multiplying links between branding and neoliberal culture, consumer practices and social justice."
Consumer Activism: Promotional Culture and Resistance covers the full breadth of theory and practice you need to know. It is an essential resource for understanding, researching and engaging with the global phenomenon of consumer activism. |
Imprint Name: | Sage Publications Ltd |
Publisher Name: | Sage Publications Ltd |
Country of Publication: | GB |
Publishing Date: | 2022-09-16 |