Description
| Product ID: | 9783319366708 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | CH |
| Series: | Springer Texts in Business and Economics |
| Title: | Social Commerce |
| Subtitle: | Marketing, Technology and Management |
| Authors: | Author: Efraim Turban, Linda Lai, Judy Strauss |
| Page Count: | 320 |
| Subjects: | Sales and marketing management, Sales & marketing management, Business mathematics and systems, Sales and marketing, Operational research, Business mathematics & systems, Sales & marketing, Operational research |
| Description: | This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)Supplementary text in marketing, management or Information Systems disciplines Training courses in industrySupport resources for researchers and practitioners in the fields of marketing, management and information managementThe book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor's Manual, a test bank and five online tutorials. This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:
The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor''s Manual, a test bank and five online tutorials. |
| Imprint Name: | Springer International Publishing AG |
| Publisher Name: | Springer International Publishing AG |
| Country of Publication: | GB |
| Publishing Date: | 2016-11-01 |
