Description
| Product ID: | 9783030791131 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Title: | The Corporates Strike Back |
| Subtitle: | How Large Companies Win the Innovation Race Against Disruptive Start-ups |
| Authors: | Author: Lucas Sauberschwarz, Lysander Weiss |
| Page Count: | 197 |
| Subjects: | Entrepreneurship / Start-ups, Entrepreneurship, Management and management techniques, Production and quality control management, Management & management techniques, Production & quality control management |
| Description: | Select Guide Rating 65% of global CEOs are concerned about losing the innovation race against disruptive start-ups. The supposed solution: copying their methods. But as corporations are not start-ups, this is a fatal mistake. Most ideas never reach successful implementation, and innovation becomes frustration. So how does a solution look like that enables large firms to systematically leverage their existing strength and thus win the innovation race sustainably? The answer is the 5C process for efficient innovation. This book closes a gap in the practice-oriented innovation literature - and brings the desire for innovation back to established companies. The road to successful innovation management is long - this book is the shortcut. Thomas Weiler, VP Innovation Portfolio & Strategic Programs, Deutsche TelekomAn overdue update on traditional R&D processes for the 21st century. Uwe Wagner, CTO, SchaefflerAnyone who has ever experienced the methodology described here in practice will hide the book from the competition!Dr. Carsten Stöcker, World Economic Forum, Global Future Council-Member |
| Imprint Name: | Springer Nature Switzerland AG |
| Publisher Name: | Springer Nature Switzerland AG |
| Country of Publication: | GB |
| Publishing Date: | 2022-02-01 |
