Description
| Product ID: | 9783030507763 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | CH |
| Title: | The Pricing Puzzle |
| Subtitle: | How to Understand and Create Impactful Pricing for Your Products |
| Authors: | Author: Jan Y. Yang |
| Page Count: | 173 |
| Subjects: | Occupational and industrial psychology, Occupational & industrial psychology, Business and Management, Business strategy, Sales and marketing, Business & management, Business strategy, Sales & marketing |
| Description: | Select Guide Rating The author also presents a number of stories from China, a "price wonderland" in which he, both as a consumer and a pricing consultant, has observed unconventional pricing practices rarely found elsewhere, such as the frequent use of negative prices among tech unicorns, i.e., sellers paying consumers to use their products. The price of virtually any product or service can reveal intriguing stories. The author looks back at his own decade-long pricing journey and shares some of the most exciting and insightful pricing stories, allowing readers to see the world from a different angle. From pricing a chilled Coke in Tehran, to iPhone, to explaining the fall of MUJI, this book reveals the rationales behind and outcomes of various pricing strategies. The author also presents a number of stories from China, a "price wonderland" in which he, both as a consumer and a pricing consultant, has observed unconventional pricing practices rarely found elsewhere, such as the frequent use of negative prices among tech unicorns, i.e., sellers paying consumers to use their products. Structured as a collection of short stories, the book offers a delightful and eye-opening reading experience for business owners, managers, and anyone interested in understanding what prices are, and how pricing works and interacts with us as customers. |
| Imprint Name: | Springer Nature Switzerland AG |
| Publisher Name: | Springer Nature Switzerland AG |
| Country of Publication: | GB |
| Publishing Date: | 2020-08-25 |
