Description
| Product ID: | 9783030210434 |
| Product Form: | Hardback |
| Country of Manufacture: | CH |
| Title: | The Art of Going Global |
| Subtitle: | A Practical Guide to a Firm's International Growth |
| Authors: | Author: Alberto Regazzo, Olga E. Annushkina |
| Page Count: | 195 |
| Subjects: | Business strategy, Business strategy, International business, Market research, International business, Market research |
| Description: | Select Guide Rating Internationalizing your firm presents both exciting opportunities and daunting challenges, regardless of your industry. While strategy will vary from firm to firm, this book provides a solid set of decision-making tools that will support you as you take your company global. Starting with the most important step – cultivating a truly international perspective in your senior management team – it sets out the pros and cons of each choice you will face as you define and shape a global strategy. With a pragmatic toolkit provided at the end of each chapter, The Art of Going Global will help to improve your decision-making capabilities in relation to a range of challenges, including:· Selecting foreign markets · Adapting your business model· Navigating uncertain global markets· Managing across cultures· Choosing between entry mode options With case studies and insights illustrating how to apply each toolkit, this book is ideal for practitioners, MBA students, and those in executive education. It will help you to consider a variety of alternative solutions for key managerial decisions on internationalization, the costs and benefits of different strategic scenarios, and ultimately drive you to create a clear global vision for your firm. Global strategy is different for every company. If a firm wants to exploit global markets, managers are faced with a variety of new decisions; if the business is domestically orientated then they must focus on sources of competitive advantage, while larger firms who want to internationalize have to consider issues of local selection. Giving you the capabilities and know-how to create a clear global strategy for your organization, this book supports you through every decision you need to make in order to take your company global. Starting with the most important step - the mindset of the entrepreneurial or top management team - the book offers the pros and cons of each decision as well as hidden threats and opportunities. With a pragmatic toolkit in each chapter, the book helps you to improve your decision-making capabilities on a range of issues including: · Foreign markets selection · Adaptation· Cross-cultural management · Entry modes options With case studies and insights at the end of each chapter to illustrate the applicability of each toolkit, this book helps you to consider the pros and cons of different strategic scenarios, and ultimately drive you to create a clear global strategy for your firm. |
| Imprint Name: | Springer Nature Switzerland AG |
| Publisher Name: | Springer Nature Switzerland AG |
| Country of Publication: | GB |
| Publishing Date: | 2020-09-05 |
