Description
| Product ID: | 9783030068714 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Series: | Management for Professionals |
| Title: | Start-up |
| Subtitle: | A Practical Guide to Starting and Running a New Business |
| Authors: | Author: Tom Harris |
| Page Count: | 146 |
| Subjects: | Entrepreneurship / Start-ups, Entrepreneurship, Ownership and organization of enterprises, Ownership & organization of enterprises |
| Description: | Step-by-step, this inspiring and highly readable book explains how would-be entrepreneurs can evaluate the strength of their business idea, protect their inventions, understand the legal steps and responsibilities involved in forming a company, position their products in the market, create a business plan and acquire financing. This guide for aspiring entrepreneurs provides expert advice on every aspect of launching a new business. It is designed to be of particular value for academics wishing to exploit the commercial value of a new technology or business solution. Inspiring and readable, it shows how to evaluate the strength of a business idea, how to protect inventions, reviews legal steps and responsibilities, shows how to position products in the market, how to create a business plan and raise initial capital. Case studies, exercises and tips demystify the process of starting a business, build confidence and greatly increase the chances of success. |
| Imprint Name: | Springer Nature Switzerland AG |
| Publisher Name: | Springer Nature Switzerland AG |
| Country of Publication: | GB |
| Publishing Date: | 2018-12-28 |
