Description
Product ID: | 9781849207775 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Case Study Research for Business |
Authors: | Author: Jillian Dawes Farquhar |
Page Count: | 144 |
Subjects: | Research and development management, Research & development management |
Description: | Select Guide Rating Ideal for undergraduate and postgraduate students of business and management undertaking case study research. The only case study research textbook written exclusively for students of Business and related disciplines. Using a step-by-step approach, Case Study Research for Business takes you right through the case study research process from research design and data collection using qualitative and quantitative methods, to research analysis, writing up and presenting your work. Key features: - Takes a multidisciplinary approach to case study research design by drawing on research philosophies to improve student understanding of these critical research traditions and hence provide firmer theoretical foundations for their research - Coverage of contemporary topics such as research ethics and access - Packed with practical examples from all areas of business - Pedagogical features include vignettes, exercises and ''cases'' which directly relate to business research Case Study Research for Business will prove a valuable resource for undergraduate, postgraduate and research students of business and related disciplines. |
Imprint Name: | Sage Publications Ltd |
Publisher Name: | Sage Publications Ltd |
Country of Publication: | GB |
Publishing Date: | 2012-02-21 |