Description
| Product ID: | 9781847941176 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Brick by Brick |
| Subtitle: | How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry |
| Authors: | Author: Bill Breen, David Robertson |
| Page Count: | 320 |
| Subjects: | Business strategy, Business strategy, International business, History of specific companies / corporate history, International business, History of specific companies / corporate history |
| Description: | Select Guide Rating What is less well known, though, is how close this iconic company came to total collapse in 2003. Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth. LEGO is one of the world''s best-loved and most familiar brands, adored by generations of children. What is less well known, though, is how close this iconic company came to total collapse in 2003. |
| Imprint Name: | Random House Business Books |
| Publisher Name: | Cornerstone |
| Country of Publication: | GB |
| Publishing Date: | 2014-03-06 |
