Description
Product ID: | 9781847940322 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Switch |
Subtitle: | How to change things when change is hard |
Authors: | Author: Chip Heath, Dan Heath |
Page Count: | 320 |
Subjects: | Business strategy, Business strategy, Popular psychology, Popular psychology |
Description: | Select Guide Rating We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? The authors argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. ___________________________________ |
Imprint Name: | Random House Business Books |
Publisher Name: | Cornerstone |
Country of Publication: | GB |
Publishing Date: | 2011-03-03 |