Description
Product ID: | 9781845280383 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | The Small Business Start-Up Workbook |
Subtitle: | A Step-by-step Guide to Starting the Business You've Dreamed of |
Authors: | Author: Cheryl D. Rickman |
Page Count: | 288 |
Subjects: | Entrepreneurship / Start-ups, Entrepreneurship |
Description: | Select Guide Rating A modern approach to self-employment and business start-up. This practical and comprehensive workbook is packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business ideas, planning the right marketing strategies, and managing a team that will drive your vision forward with you. You''ll discover what, with hindsight, well-known entrepreneurs would have done differently, what their biggest mistakes have been and what they''ve learnt: Dame Anita Roddick, Julie Meyer, Stelios Haji-Ioannou, Simon Woodroffe and others reveal their best and worst decisions and contribute their wisdom and tips for succeeding in business. You''ll learn how to: develop, research and plan "the idea"; design and create the right products and services; define and understand your customers and target audience; secure finance and manage cash flow and accounts; create a winning brand and marketing message; gain and retain customers; achieve competitive advantage; plan, create, launch and promote your website; and manage your business and time. This fresh approach to small business start-up also includes information and recommendations on making your business ethical and socially responsible, along with exercises to help build self-confidence and visualize success. |
Imprint Name: | Robinson |
Publisher Name: | Little, Brown Book Group |
Country of Publication: | GB |
Publishing Date: | 2005-05-27 |