Description
Product ID: | 9781841120638 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Crossing the Chasm |
Subtitle: | Marketing and Selling Technology Products to Mainstream Customers |
Authors: | Author: Geoffrey A. Moore |
Page Count: | 240 |
Subjects: | Sales and marketing, Sales & marketing, Engineering: general, Engineering: general |
Description: | Select Guide Rating In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. |
Imprint Name: | Capstone Publishing Ltd |
Publisher Name: | John Wiley and Sons Ltd |
Country of Publication: | GB |
Publishing Date: | 1998-08-01 |