Description
Product ID: | 9781839826870 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Series: | American Marketing Association |
Title: | The Organic Growth Playbook |
Subtitle: | Activate High-Yield Behaviors To Achieve Extraordinary Results - Every Time |
Authors: | Author: Bernard Jaworski, Bob Lurie |
Page Count: | 304 |
Subjects: | Business innovation, Business innovation, Business communication and presentation, Organizational theory and behaviour, Business communication & presentation, Organizational theory & behaviour |
Description: | Select Guide Rating Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth. |
Imprint Name: | Emerald Publishing Limited |
Publisher Name: | Emerald Publishing Limited |
Country of Publication: | GB |
Publishing Date: | 2020-08-03 |