Description
Product ID: | 9781839096976 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | The Machine Age of Customer Insight |
Authors: | Author: Andreas Herrmann, Pia Burghartz, Michael Loffler, Martin Einhorn, Emanuel de Bellis |
Page Count: | 240 |
Subjects: | Sales and marketing management, Sales & marketing management, Market research, Market research |
Description: | Select Guide Rating The Machine Age of Customer Insight demonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challenges of the transformation process for business and for customer insights more specifically. |
Imprint Name: | Emerald Publishing Limited |
Publisher Name: | Emerald Publishing Limited |
Country of Publication: | GB |
Publishing Date: | 2021-03-15 |