Description
Product ID: | 9781838670634 |
Product Form: | Hardback |
Country of Manufacture: | GB |
Series: | Advances in Business Marketing and Purchasing |
Title: | New Insights on Trust in Business-to-Business Relationships |
Subtitle: | A Multi-Perspective Approach |
Authors: | Author: Dr Houcine Akrout, Professor Arch G. Woodside, Dr Karine Raies |
Page Count: | 184 |
Subjects: | Sales and marketing management, Sales & marketing management, Purchasing and supply management, Sales and marketing, Purchasing & supply management, Sales & marketing |
Description: | Select Guide Rating New Insights on Trust in Business-to-Business Relationships provides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research. |
Imprint Name: | Emerald Publishing Limited |
Publisher Name: | Emerald Publishing Limited |
Country of Publication: | GB |
Publishing Date: | 2019-08-15 |