Description
Product ID: | 9781526444691 |
Product Form: | Hardback |
Country of Manufacture: | GB |
Title: | Netnography |
Subtitle: | The Essential Guide to Qualitative Social Media Research |
Authors: | Author: Robert Kozinets |
Page Count: | 472 |
Subjects: | Research methods: general, Research methods: general, Social research and statistics, Social and cultural anthropology, Social research & statistics, Social & cultural anthropology, ethnography |
Description: | Select Guide Rating In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own. Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communities as distinct social phenomena, rather than isolated content. In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own. |
Imprint Name: | Sage Publications Ltd |
Publisher Name: | Sage Publications Ltd |
Country of Publication: | GB |
Publishing Date: | 2019-10-31 |