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      Analyzing Social Networks

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      SKU 9781526404107 Categories ,
      Select Guide Rating
      The leading guidebook for social network students and researchers, particularly those using NetDraw and UCINET data analysis software, now with updated tools, methods and statistical models.

      Designed to walk beginners through core aspects of collecting, visualizing, anal...

      £45.99

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      Description

      Product ID:9781526404107
      Product Form:Paperback / softback
      Country of Manufacture:GB
      Title:Analyzing Social Networks
      Authors:Author: Jeffrey C. Johnson, Stephen P Borgatti, Martin G. Everett
      Page Count:384
      Subjects:Social research and statistics, Social research & statistics, Social media / social networking, Systems analysis and design, Social networking, Systems analysis & design
      Description:Select Guide Rating
      The leading guidebook for social network students and researchers, particularly those using NetDraw and UCINET data analysis software, now with updated tools, methods and statistical models.

      Designed to walk beginners through core aspects of collecting, visualizing, analyzing, and interpreting social network data, this book will get you up-to-speed on the theory and skills you need to conduct social network analysis. Using simple language and equations, the authors provide expert, clear insight into every step of the research process—including basic maths principles—without making assumptions about what you know. With a particular focus on NetDraw and UCINET, the book introduces relevant software tools step-by-step in an easy to follow way.

      In addition to the fundamentals of network analysis and the research process, this Second Edition focuses on:

      • Digital data and social networks like Twitter
      • Statistical models to use in SNA, like QAP and ERGM
      • The structure and centrality of networks
      • Methods for cohesive subgroups/community detection

      Supported by new chapter exercises, a glossary, and a fully updated companion website, this text is the perfect student-friendly introduction to social network analysis. 


      Imprint Name:Sage Publications Ltd
      Publisher Name:Sage Publications Ltd
      Country of Publication:GB
      Publishing Date:2018-02-02

      Additional information

      Weight712 g
      Dimensions232 × 188 × 20 mm